MEET WILMIE 👋

(pronounced Vil-me)

A VISUAL DESIGN PROFESSIONAL
- BASED IN MELBOURNE

👋 Hi there! I’m a Graphic & Visual Designer with extensive experience in print, advertising, and brand design. I’m passionate about blending creativity with UX principles to craft impactful, user-centered experiences that truly connect with audiences.

My approach combines creativity, empathy, and strategic thinking, focusing on designing not what I think the solution should be, but for what the user or audience consciously or unconsciously needs.

A Designer Shaped by Diverse Life Experiences

& Global Perspectives

Leading with Passion, Driven by Creativity,

Inspired by People

Helping others—whether through creative problem-solving or volunteering—keeps me connected to my passions for people and design.

My journey has taken me through sales representation, event coordination, product judging, and in-store branding, giving me broad experience in digital and visual communication, from social platforms to websites and app design. At the heart of it all is brand building, a core value that shapes my approach to every creative solution.

I craft impactful visual and digital experiences by blending UX principles with innovative design.

Highly adaptable, I’m committed to continuous growth through trust, collaboration, and clear communication.

Design Experience

I excelled in crafting impactful designs across print, digital, and branding for TSA’s Internal Communications & Publishing Departments, creating everything from eye-catching publications to dynamic social media content. By blending creativity, UX principles, and collaboration, I delivered user-centered solutions that upheld brand integrity.

Graphic Designer

As part of the organising team, I played a crucial role in coordinating logistics, facilitating discussions, and promoting engagement throughout the event. I helped create a cost-effective, inclusive environment that empowered participants to share talks, workshops, and case studies.

Founding Organiser

Through a 12-week industry-led UX Immersive Program, I honed essential UX skills and strategically combined my visual design expertise with user-centered principles. This experience enhanced my technical abilities and deepened my passion for creating meaningful user experiences.

UX/UI Designer

I focused on delivering impactful market experiences that supported those in need while fostering donor loyalty. By reducing food waste through innovative and respectful strategies, I was able to create a positive community impact. Combining problem-solving, communication, and empathy, I built meaningful connections that uplifted our community.

Visual Merchandiser

I developed innovative brand strategies to keep clients competitive and relevant, managing all aspects of corporate signage with precision and consistency. I designed high-impact marketing materials, presentations, and custom exhibition displays that aligned with client visions and effectively showcased their brand.

Senior Graphic Designer

Graphic & Digital Designer

I developed impactful visuals for global brands, including photo editing for Nissan and internal department logo design for Ford Motor Company. I created event stationery, brochures, and banners, ensuring brand consistency throughout. By leveraging my design expertise, I crafted audience-focused solutions that strengthened brand identity.

I led key projects, including the 'Product of the Year' awards, ensuring brand consistency across 25+ categories. I collaborated with clients and account managers to exceed expectations for global brands like Omo, L'Oréal, Nokia, Coca-Cola, and Revlon, while directing photo shoots for brands such as KFC. Throughout, building brand awareness and customer loyalty was a priority, alongside driving efforts to exceed annual sales targets.

Senior Graphic Designer & Art Director

My Values

Transparency

I believe in being honest and upfront, keeping things clear and avoiding unnecessary surprises.

Open Communication

I value open, respectful conversations where everyone feels comfortable sharing ideas and being heard. Collaboration is the key to success.

Loyalty

I’m committed to the people and projects I work with, always aiming to build meaningful, long-term connections.

Punctual

I respect time—both mine and others, by staying reliable, meeting deadlines, and honoring commitments.

Fun Fact

I’m cross-dominant

Definition of Cross-dominance: mixed-handedness occurs when a person favours one hand for certain tasks and the opposite hand for other things. For example, a mixed-handed person might write with their right hand and do everything else with the left one. In my case I write with my left (as well as do any detailed tasks), and do everything else that require strength with my right-hand side.

 Interests

  • Baking

    Enjoy losing myself in the kitchen and trying out new recipes and master old recipes like the Chocolate Swirl Cheesecake. I love seeing the smile of indulgence when people try my sweet desserts.

  • Travel & Exploring

    I feel extremely privileged to have experienced the diversity in cultures, languages, food and people throughout my global travels. Visited 24 countries and lived in 5. I value adaptability as one of my most irreplaceable soft skills.

  • Photography

    I love capturing life and then play around with photo filters to lift special features. This passion derived from my time working with a photographer as assistant and photo editor. The pictures I take resemble priceless moments to me.