MEET WILMIE 👋

(pronounced Vil-me)

Senior Designer, Art Director & UX Designer

👋 Hi there! I'm a Melbourne-based Senior Designer and Art Director with 17+ years of experience across brand identity, creative direction, integrated campaigns, digital design, UX and visual communication. I work across the full design process — from creative strategy, concept development and visual direction through to production and delivery.

Agency → FMCG → Automotive → Telecommunications → Entertainment → Not-for-profit → Digital → UX

Leading with Passion, Driven by Creativity,

Inspired by People

Helping others—whether through creative problem-solving or volunteering—keeps me connected to my passions for people and design.

My journey has taken me through sales representation, event coordination, product judging, and in-store branding, giving me broad experience in digital and visual communication, from social platforms to websites and app design. At the heart of it all is brand building, a core value that shapes my approach to every creative solution.

I craft impactful visual and digital experiences by blending UX principles with innovative design.

Highly adaptable, I’m committed to continuous growth through trust, collaboration, and clear communication.

My design connects strategy, creativity and people.

Design Experience

Working across brand, campaign, digital and corporate communications within a large national not-for-profit organisation.

  • Brand and campaign design

  • Creative concept development

  • Art direction and visual storytelling

  • Digital and social content

  • UX and user-centred design

  • Accessible digital communications

  • Annual and impact reports

  • Publications and editorial design

  • Brand guidelines and design systems

  • Stakeholder engagement

  • Agile design delivery

Graphic Designer (2023-present)

Co-Founder, Conference Manager & Founding Organiser (May 2023-Aug 2025)

Volunteer community leadership and event organisation

Co-founded and organised an inclusive, participant-led UX unconference connecting UX professionals, students and enthusiasts through collaborative learning and knowledge sharing.

  • UX community building

  • Conference and event management

  • Event strategy and coordination

  • Speaker and participant engagement

  • Workshop and program coordination

  • Facilitation and collaborative learning

  • Stakeholder and volunteer coordination

  • Inclusive and accessible event experiences

  • Professional networking and knowledge sharing

Developed brand, spatial, environmental and visual communication solutions for private and corporate clients, creating engaging experiences across retail, exhibition and corporate environments.

  • Brand identity and brand building

  • Spatial and environmental design

  • Retail and store experiences

  • Exhibition and expo design

  • Corporate signage and visual communication

  • Interior visualisation and photo rendering

  • Custom wallpaper and pattern design

  • Photography and image production

  • Corporate presentations

  • Client and project management

Senior Graphic Designer (Jul 2011 – Jul 2012)

Senior Graphic Designer / Art Director
(Jul 2012 – 2022)

Delivered end-to-end creative, brand and visual communication for commercial clients, businesses and events across diverse industries and audiences.

  • Creative concept development

  • Art direction and visual storytelling

  • Brand identity and visual communication

  • Corporate communications

  • Event branding and design

  • Digital and print design

  • Commercial photo editing and retouching

  • Marketing collateral and campaigns

  • Client and stakeholder engagement

  • Print and production delivery

Progressed from, Junior Designer to Mid-weight Designer to Senior Graphic Designer / Art Director leading creative and visual communication across FMCG and telecommunications brands.

  • Creative concept development

  • Art direction and visual storytelling

  • Integrated campaign design

  • FMCG brand communication

  • In-store and out-of-store campaigns

  • Product of the Year brand management

  • Commercial photo shoot direction

  • Advertising and print design

  • Client and stakeholder collaboration

  • End-to-end creative production

Senior Graphic Designer & Art Director (Sep 2006 – Jun 2011)

Delivered graphic design and artwork production across print and digital projects, combining creative design with strong technical and prepress expertise.

  • Graphic design and layout

  • Digital and print design

  • Photo manipulation and retouching

  • Image editing and colour correction

  • Artwork preparation for print

  • Prepress and production

  • Colour management

  • Client liaison

  • Quality control

  • Print production

Graphic Designer / DTP Operator (May 2006 – Sep 2006)

Graphic Designer / Photographer's Assistant
(Sep 2005 – May 2006)

Supported graphic design, photography and event production, developing visual communication while assisting with commercial photo shoots and launch events.

  • Graphic design and layout

  • Photography and event photography

  • Photo manipulation and retouching

  • Commercial photo shoots

  • Event and launch support

  • Digital and print design

  • Client and team communication

  • Visual content production

  • Image preparation and editing

  • Event coordination

My Values

Transparency

I believe in being honest and upfront, keeping things clear and avoiding unnecessary surprises.

Open Communication

I value open, respectful conversations where everyone feels comfortable sharing ideas and being heard. Collaboration is the key to success.

Loyalty

I’m committed to the people and projects I work with, always aiming to build meaningful, long-term connections.

Punctual

I respect time—both mine and others, by staying reliable, meeting deadlines, and honoring commitments.

A Designer Shaped by Diverse Life Experiences

& Global Perspectives

Fun Fact

I’m cross-dominant

Definition of Cross-dominance: mixed-handedness occurs when a person favours one hand for certain tasks and the opposite hand for other things. For example, a mixed-handed person might write with their right hand and do everything else with the left one. In my case I write with my left (as well as do any detailed tasks), and do everything else that require strength with my right-hand side.

 Interests

  • Baking

    Enjoy losing myself in the kitchen and trying out new recipes and master old recipes like the Chocolate Swirl Cheesecake. I love seeing the smile of indulgence when people try my sweet desserts.

  • Travel & Exploring

    I feel extremely privileged to have experienced the diversity in cultures, languages, food and people throughout my global travels. Visited 24 countries and lived in 5. I value adaptability as one of my most irreplaceable soft skills.

  • Photography

    I love capturing life and then play around with photo filters to lift special features. This passion derived from my time working with a photographer as assistant and photo editor. The pictures I take resemble priceless moments to me.