My Design Approach
My design approach is shaped by years of experience in both graphic and visual design.
Whether working on a print campaign or a digital product, I focus on creating clear, purposeful designs that connect with audiences and drive action.
My graphic design experience focuses on creating impactful visuals, especially in branding. This includes corporate identities, posters, and packaging, using typography, color, images, and layout. I strive to make information clear, visually appealing, and easy to act on.
As my career evolved, I moved into visual design, blending graphic design with functionality. I create user-friendly interfaces for websites and apps, focusing on seamless experiences across platforms. By applying UX principles, I ensure my designs are both visually appealing and practical.
Combining tools like Adobe Creative Suite, Figma, Miro, and Trello helps me collaborate effectively in an Agile environment, ensuring smooth communication across teams, from creatives to developers.
While graphic and visual design share principles like composition, colour theory, and typography, I apply them differently - graphic design conveys a message visually, while visual design ensures that message is seamlessly experienced in digital spaces.
Why
Graphic Design & UX?
I've been passionate about graphic design for as long as I can remember, and turning that passion into a career has been a dream come true.
Over the years, I’ve had the opportunity to explore many facets of design—creating visual identities, developing marketing strategies, crafting advertisements, designing packaging, curating publications, coordinating photo shoots, and mastering Through-The-Line Branding.
For me, design is about more than just making things look good; it’s about understanding the needs and behaviors of the people who interact with those designs. By integrating user research and testing, I ensure my work strikes the perfect balance between aesthetics and functionality, delivering seamless, meaningful experiences.
I’m driven by the belief that great design is rooted in empathy, intention, and the desire to make a positive impact. With every project, I strive to push boundaries, create connections, and leave a lasting impression.
Embracing Growth & Pursuing My Passion.
I believe campaigns, advertisements, promotional events, and branding initiatives have far greater impact when rooted in thorough user and market research from the start.
While I’ve always considered the target audience during the design process, I’ve realised I may have missed golden opportunities earlier in my career by not directly engaging with them. Did I truly ask what they wanted, needed, or preferred—whether in timing, messaging, or methods of engagement?
After reflecting on past projects, particularly sales events, I’ve also recognised the importance of analysing outcomes in detail. Why did we miss certain targets? Could direct feedback from the very people we aimed to reach have offered the insights needed to improve?
Looking ahead, I’m committed to adopting a user-centric approach and embedding comprehensive research into every project. By doing so, I aim to create designs, strategies, and solutions that don’t just captivate but genuinely resonate with and connect to the audience.