End-to-End Visual Strategy & Campaign Leadership
Product of the Year
This included:
• the official public introduction,
• forms,
• trade presentations,
• style guides,
• voting process, &
• event design.
Early in my design career at The Creative Counsel, I was entrusted with leading the design & overseeing all visual communication for Product of the Year.
I was also responsible for overseeing & co-designing campaigns for category winners, which included promotional & marketing campaigns, as well as packaging design.
Synopsis: Learnings from the Product of the Year Project
Leading the visual communication for the Product of the Year campaigns in 2009 and 2010 was a key experience in my design career. To have had this experience early on built a strong foundation in both brand building and user experience. I learned the importance of maintaining brand consistency across various materials, from public launches to promotional campaigns. I also developed strong collaboration skills, working with clients, account managers, and category winners to create effective campaigns and packaging.
This project taught me the value of clear communication and attention to detail, ensuring that every element aligned with the brand message. It also reinforced the need to balance creativity with strategy to meet expectations and deliver results.
Overall, this experience improved my ability to manage projects, solve problems, and create designs that connect with both brands and their audiences.